Website Development

Open Format Idea

Our idea for the open format originally was to make t-shirts using the 'group of faces' illustration from the brochure; to make something which represented the idea of neighbours day while still being stylish so that people would actually want to wear it. We really wanted the open format to be an ongoing thing, rather than just during the event. Although we began to feel like it was a bit of a cop-out as there was so much potential in the open format and the t shirt would only represent an image of connections rather than initiating connections.

We started rethinking the idea and decided it would be awesome to have something that maybe connected when neighbours came together to create something else, to promote meeting up and keeping connections going.

We suddenly realised that a social media-type app could be the answer. We had been trying to keep away from this whole time as it was making people antisocial. We eventually found a way to use it to initiate real life meet ups. Similar to Tinder, it would just serve as a tool to arrange the meet up.

The app would be called Meet Your Street and you would sign up with your address to begin. The app has a map that shows people's profiles from your neighbourhood only with a number. This is a privacy element and also means that you have to meet up with the person in order to 'put a face to the number.' The app doesn't do anything unless you come within a certain distance from a neighbour, in which case it alerts you that "Number 23 is nearby" and asks you if you would like to chat. If both people agree then the app displays a compass-like arrow that you follow in order to meet up with the neighbour who you will each take personalised photos of and swap names to complete the profile. There could also be a social ranking in the app showing who in the neighbourhood is 'the most connected,' this means that when you are not near a neighbour the app still serves as a reminder and motivator to meet up.

The app would fit in with the whole 'before, during, after' story of the campaign perfectly as neighbours could begin filling up their neighbourhood contact book and meeting people during the event while still having a use for it afterwards. 

Type Hierarchy Examples

Brochure Design Precedents

The use of colour and bold text laid out in a simple grid would work great on our brochure as it is so small but would still need to get across our style and feel

Imagery ideation

We began to notice that our style resembles a treasure map in a way, with the dotted lines so we looked into treasure map imagery to see if there were any elements that we might want to integrate into our designs. We quite liked the small illustrative elements of treasure/pirate maps as they get across what they need to very quickly and add a quirky touch to the design, they can also be easily manipulated to convey the style of the artist.

We liked the idea of having an instruction manual type style to our flyer. It fits in with the style of our poster and can have some quite nice illustrations. We also liked the clean look of instruction manuals and how they are very matter of fact and simple (most of them). It could add a really cool element to the whole emergency preparedness by making it simply and quirky.

Illustrative concept development

Open Format Ideation

Emergency kit with a similar feel to the Triumph and Disaster shaving kits?

Harry Poster Development