We chose the Neighbour’s Day event. Our core idea was to encourage connectedness
throughout communities, we realised that if we could get people talking, then
such things as emergency preparedness and neighbourhood organisation would
follow.
Our works highlight the real problem we face with disconnected
neighbourhoods today, through a very direct, clean design aesthetic. Our core
message/call to action was ‘put a face to the number,’ to remove the idea that
your neighbour is just a cold statistic through ‘meeting your street’ in person
and getting to know them. The halftone filter that is used in the poster
strengthens the message of obscurity and loss of connection and is replaced by
recognisable, friendly characters in the brochure and app to strengthen the
narrative.
Overall our rhetoric message is communicated through a simple formula of
text, block colour and grid systems, with elements connotative of friendliness,
warmth and connectedness, such as lines, colours and illustrations.
