We had some feedback from the class and tutors that maybe the letterbox head guy was a bit creepy and dark so we tried swapping it for the group of faces we made for the brochure. It looked quite good but didn't with the quote and the rest of the campaign.
Another comment we had was about how cold the poster looked. We experimented with lots of different colours and ended up back at the pink and blue which has a very friendly and refreshing feel to it. Although we did brighten up the blue as it didn't print well and looked more grey than blue on paper.
We also had comments on our body text being too much, the wrong font and for having to much leading; we played around with other typefaces but nothing else got across the look we were going for as well as courier.
Another big comment we had was about type hierarchy so we played around with making the date larger and the logo smaller as it was competing with the tagline too much (the tagline being the call to action is more important).
Overall we are very pleased with our final poster and feel it is a good representation of our style and purpose.
