Rationale

We chose the Neighbour’s Day event. Our core idea was to encourage connectedness throughout communities, we realised that if we could get people talking, then such things as emergency preparedness and neighbourhood organisation would follow.

Our works highlight the real problem we face with disconnected neighbourhoods today, through a very direct, clean design aesthetic. Our core message/call to action was ‘put a face to the number,’ to remove the idea that your neighbour is just a cold statistic through ‘meeting your street’ in person and getting to know them. The halftone filter that is used in the poster strengthens the message of obscurity and loss of connection and is replaced by recognisable, friendly characters in the brochure and app to strengthen the narrative.

Overall our rhetoric message is communicated through a simple formula of text, block colour and grid systems, with elements connotative of friendliness, warmth and connectedness, such as lines, colours and illustrations.

Final Website Link

meetyourstreet.businesscatalyst.com

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Final Brochure and Poster Photos

Whole Set In Context Test

Website Development with Copy

Copy

///// ABOUT

> Problem

The rise of social media and other methods of communication are breeding disconnected communities where nobody knows each other. 

Connected neighbourhoods are essential in times of an emergency as the people living around you are your most immediate source of help. You and your neighbour face the same hazards and in times of emergency you may be cut off from help for days.

> Solution

Getting to know the people in your neighbourhood comes with many benefits and is essential in case of an emergency. Just introducing yourself and talking establishes a connection which is hugely beneficial in times of emergency. When people know their neighbours they are more likely to look out for them. A connected community can achieve things that it couldn’t on it's own and is a great source of support for everyday life.

Being part of a connected community is also proven to contribute to a happier life and general well being as well as providing a safer and friendly place to live.

///// STEPS

> Meet

Reach out and identify the people around your neighbourhood.

> Connect

Consider a simple BBQ, as food is a great way to break down barriers and bring people together.

> Locate

Choose a safe place for you and your neighbours to meet up if there was an emergency.

> Assign

Assign responsibilities before an emergency. It will enable a faster and more coordinated response. 

> Sustain

Maintain the momentum by staying in contact with your neighbours.

> Update

Identify someone who will be responsible for organising a gathering to review and update the plan each year.

///// RESOURCES

> Poster

The poster is the 'before' element of the campaign and is what you will use to let other neighbours know about your event with a date, place and time.

> Application

The Meet Your Street app is a sort of neighbourhood contact book and can be used during and after the event to meet and get to know your neighbours in person.

> Flyer

The flyer is a handy tool to be used after your event. It contains information on the problem in modern day communities with a solution and six tips.

Website Development

Open format development

Open Format Progress

Open Format Idea

Our idea for the open format originally was to make t-shirts using the 'group of faces' illustration from the brochure; to make something which represented the idea of neighbours day while still being stylish so that people would actually want to wear it. We really wanted the open format to be an ongoing thing, rather than just during the event. Although we began to feel like it was a bit of a cop-out as there was so much potential in the open format and the t shirt would only represent an image of connections rather than initiating connections.

We started rethinking the idea and decided it would be awesome to have something that maybe connected when neighbours came together to create something else, to promote meeting up and keeping connections going.

We suddenly realised that a social media-type app could be the answer. We had been trying to keep away from this whole time as it was making people antisocial. We eventually found a way to use it to initiate real life meet ups. Similar to Tinder, it would just serve as a tool to arrange the meet up.

The app would be called Meet Your Street and you would sign up with your address to begin. The app has a map that shows people's profiles from your neighbourhood only with a number. This is a privacy element and also means that you have to meet up with the person in order to 'put a face to the number.' The app doesn't do anything unless you come within a certain distance from a neighbour, in which case it alerts you that "Number 23 is nearby" and asks you if you would like to chat. If both people agree then the app displays a compass-like arrow that you follow in order to meet up with the neighbour who you will each take personalised photos of and swap names to complete the profile. There could also be a social ranking in the app showing who in the neighbourhood is 'the most connected,' this means that when you are not near a neighbour the app still serves as a reminder and motivator to meet up.

The app would fit in with the whole 'before, during, after' story of the campaign perfectly as neighbours could begin filling up their neighbourhood contact book and meeting people during the event while still having a use for it afterwards.